Why “Postal” Mail?
Another great question. In an age with so much digital media where you can eMail, Text, run Facebook and YouTube Ads as well as Instagram and TikTok ads (not to mention Pay Per Click (PPC)… the question becomes; WHY go through all the expense of sending out expensive Postal Mail?
Our Answer WILL Surprise You…
The reality is the majority who contact us (80%) we “turn away” because they are better off NOT using postal mail for their marketing efforts. There are a variety of reasons for this which we will not go into here. But let’s just say “Postal Mail” is NOT a fit for what they are doing. And not even “worth” a test. On the other hand, the question becomes…
Our Answer WILL Surprise You…
The reality is the majority who contact us (80%) we “turn away” because they are better off NOT using postal mail for their marketing efforts. There are a variety of reasons for this which we will not go into here. But let’s just say “Postal Mail” is NOT a fit for what they are doing. And not even “worth” a test. On the other hand, the question becomes…
Who is Postal Mail ‘A FIT” for?
The answer to this question can potentially save you thousands of dollars and months of wasted effort. This is the difference between knowledge and wisdom. Because wisdom is based off “experience” of what works and what does not. While anything “new” needs to be TESTED. There are certain applications where Postal Mail is an “almost” guaranteed winner. Here is some guidance to answer the question above if postal mail is a fit for your market:
Who is Postal Mail ‘A FIT” for?
The answer to this question can potentially save you thousands of dollars and months of wasted effort. This is the difference between knowledge and wisdom. Because wisdom is based off “experience” of what works and what does not. While anything “new” needs to be TESTED. There are certain applications where Postal Mail is an “almost” guaranteed winner. Here is some guidance to answer the question above if postal mail is a fit for your market:
Your market has a HISTORY of being sold through Postal Mail.
Your market is age 50 and above and has responded to Postal Mail in the past.
You already have an EXISTING customer base made up of the people above.
Your market has a HISTORY of being sold through Postal Mail.
Your market is age 50 and above and has responded to Postal Mail in the past.
You already have an EXISTING customer base made up of the people above.
Again, for most applications, Postal Mail is NOT a fit. However, in the situations where it IS it can bring in a strong ROI (return on investment) other marketing channels are incapable of. Think about this…
What if there was a GUN to your head and…”
…you had to GET A RESPONSE from a stranger thousands of miles away, or your life would end? And you could NOT contact them in person? What would you do? Remember, your LIFE depends on their response? And they do NOT know you. What would you do to save YOUR life? As a stranger (with only once chance…)
Would you send them an email? How about a text message? An unsolicited voice mail? A fax message (if they had fax machine?) How about a Facebook Ad? Maybe a cold call? The truth is…
What if there was a GUN to your head and…
…you had to GET A RESPONSE from a stranger thousands of miles away, or your life would end? And you could NOT contact them in person? What would you do? Remember, your LIFE depends on their response? And they do NOT know you. What would you do to save YOUR life? As a stranger (with only once chance…)
Would you send them an email? How about a text message? An unsolicited voice mail? A fax message (if they had fax machine?) How about a Facebook Ad? Maybe a cold call? The truth is…
