List Management
If you currently have a mailing list of postal addresses and you are NOT mailing them every month then you are losing out on thousands, hundreds of thousands (or even millions) of dollars per year. Why?
Because your list represents TWO powerful sources of additional income which both require list management (more on that in a minute):
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BACK-END – FOLLOW UP MARKETING
With proper LIST MANAGEMENT you can postal mail your list every month with the potential to increase revenues and profits you are currently missing out on. And because it is 300 to 600% easier to resell an EXISTING customer than to acquire a new one… NOT doing this is one of the greatest sins you can commit in your company. If you have a current list and you are NOT mailing it, there is a 95% chance you are missing out on a small fortune with LIST MANAGEMENT SERVICES. Second is…
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RENTING YOUR LIST FOR PROFIT
Many companies earn over $1,000,000 per year in pure profit with NO fulfillment, NO customer service and NO “cost of goods sold” by simply RENTING their customer list to other vendors and even competitors. Of course, at first thought, the average business owner thinks “these are MY CUSTOMERS and MY PEOPLE! Why would I ever rent my list to others!” However, numerous studies have shown that renting the list is GOOD FOR YOU, GOOD FOR THE MARKET and GOOD FOR THE CUSTOMER if done properly. Again… It all comes down to…
WHAT IS IT?
Nothing but a “fancy term” for MANAGING YOUR LIST so you and your team can prosper from it while growing your business by solving more problems for more customers (which is why you are in business in the first place, right?).
So, how does LIST MANAGEMENT work? The answer is:
Four different ways…
CLEANING YOUR LIST
This involves many things. One of the important ones is something called “CASS CERTIFICATION”. Which ensures your customers’ address meets postal standards, so the highest percentage of your postal mail pieces are delivered. There is also “DEDUPLICATION” which eliminates duplicate names from receiving your pieces. Not to mention eliminating addresses with missing apartment or suite numbers, missing first or last names, street addresses and a number or issues which can be the difference between success or failure when executing a direct mail campaign.
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UPDATING YOUR LIST
Every year approximately 15 to 20% of the population moves and changes their mailing address. This means as a business doing postal direct mail you need to update your customers’ mailing addresses or your are failing to serve them with your products and services which can improve their lives. The goods news is we can help you follow your customers by using a technology called NCOA or National Change of Address so you can stay in touch with them. Just like not losing touch with your loved ones or children who are part of your life. After all, these are YOUR customers who are loyal to you and deserve it, right? Which brings us to your customers who leave you (but not intentionally) …
DECEASED SUPPRESSION
Due to a variety of factors (which are increasing currently) many of your customers are your postal mailing list will DIE or become “deceased”. The percentage of DECEASED records on your list can be surprising (these days) and is an issue which few address. Costing a small fortune is sending expensive non-response junk mail to dead people. The sad part is there is a simple (and profitable) solution called “DECEASED SUPPRESSION.” This is where we take your customer list and match it up against the Social Security Administration MASTER DEATH INDEX. This will allow us to SUPPRESS/DELETE all the DECEASED or DEAD PEOPLE for your mailing list. Thereby saving you wasted marketing dollars.
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RENTING YOUR LIST
Is an excellent source of additional revenue and profit to sustain your enterprise, grow your payroll and help more people with your solutions. It is not uncommon for list owners to earn $1 to $3 PER NAME annually. In other words, a small list of only 10,000 names can earn you $10,000 to $30,000 per year in pure profit. While a list of 50,000 names can earn you $50,000 to $150,000 per year. All this with no fulfillment, customer service, shipping, or refunds.
